Winning in India: Tapping into Consumer Electronics
AME261227
Overview
India is one of the world's fastest-growing consumer markets, offering significant opportunities for international consumer electronics, smart home and appliance brands. However, successfully entering and scaling in India requires more than identifying a distributor — it demands the right market entry strategy, an effective route-to-market, strong channel partnerships, digital commerce capabilities and a long-term growth plan.
The Singapore Business Federation (SBF), in partnership with Ageless Digital, presents the Winning in India Webinar Series — a practical knowledge-sharing platform designed to equip Singapore companies with the strategies, insights and frameworks needed to successfully establish and expand their presence in India.
Event Detail
Indicative programme details
- About SBF & SEC@Bengaluru
- The Indian Consumer Electronics Opportunity
- Ageless Digital - Your India Partner
- Choosing the Right Market Entry Strategy & Building Distribution
- Q&A
Programme/Agenda
Choosing the Right Market Entry Strategy & Building Distribution
• Introduction to Ageless Digital and its market expansion capabilities
• Overview of different market entry models for international brands
• Pros and cons of each market entry approach
• Building distribution networks, channel partnerships and route-to-market strategy
WHY SHOULD I ATTEND
Gain a practical understanding of how to choose the right market entry model for your business, including the key advantages, trade-offs and risks of different approaches when expanding into a new market.
Learn how to build an effective route-to-market strategy, from identifying the right distribution channels to forming partnerships that can support sustainable market access and growth.
Hear from Ageless Digital on how international brands can approach market expansion more strategically, with insights into distribution networks, channel development and commercial execution.
WHO SHOULD ATTEND
Designed for Singapore-based companies that manufacture, own or distribute finished consumer products and are exploring opportunities to enter or expand in the Indian market, including:
• Consumer Electronics
• Consumer Appliances
• Smart Home Devices
• Lifestyle Electronics
• Consumer Technology Product
Particularly relevant for:
Founders, business owners, regional business development leaders, export managers, international expansion teams, sales & marketing professionals, and decision-makers responsible for market entry and growth strategies
Contact Detail
Michael Tan (Mr) | E: michael.tan@sbf.org.sg | M: +65 98471320
Amarpreet Singh (Mr) | E: amarpreet.singh@sbf.org.sg | M: +65 96854586
Amarpreet Singh (Mr) | E: amarpreet.singh@sbf.org.sg | M: +65 96854586
Thursday, 27 August 2026 - Thursday, 27 August 2026 
2:00 PM - 4:00 PM